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With the stunning full-length trailer for Inception blowing minds in theaters in front of Iron Man 2, Warner Bros. has also begun airing TV spots for the upcoming summer blockbuster. Completely without warning, spots for the film began airing this weekend during commercial breaks of the NBA playoffs on TNT, ESPN and ABC. With only 30 seconds to sell mainstream audiences, these spots will surely leave NBA fans confused, but also in awe of its brilliant imagrey.

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toy-story-3-1893

As the June 18th Toy Story 3 release date nears, fans of all ages are getting doses of more and more Pixar content. For months now, Slashfilm has been writing pieces that introduce the new characters from the third installment, so viewers will know the new toys in the story, even before seeing the movie. Many big name films are releasing specific online content paired with viral campaigns (i.e. Inception) to further promote their movies. Ah, the beauty of the internet.

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logorama

I am ecstatic to finally see and promote the Animated Short Winner from this year’s Academy Awards, Logorama. The 16-minute short is a cataclysm of thousands of current and former corporate cultural icons, mascots, and logos playing out in a quick and cliché narrative. But when I say cliché, this is a good thing.

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Leonardo DiCaprio Inception

We haven’t had any legit Inception news in awhile, as Warner Bros, Nolan & Co. have been guarding its secrets impressively. The annual ShoWest cinema exhibition is currently underway in Las Vegas, and Thursday is Warner Bros.’ “Big Picture 2010″ presentation. So you can almost be certain that they will reveal new footage of Inception to “wow” theater exhibitors for the summer blockbuster season, so stay tuned for that. But I’m not that patient. In a video interview with Empire, while promoting Shutter Island in England, Leo discussed the complexity of Inception and its narrative structure.

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Picture 4

Through my connections at the Hennepin Theatre Trust, I was lucky enough to grab a beer (actually a few) with filmmaker Rob Perez. Rob has been writing screenplays for years and got his big break back in 2002 with the Josh Hartnett sex-comedy, 40 Days and 40 Nights. Hartnett, a Minnesota native, brought Rob to Minneapolis to give him a taste of the Midwest. Rob then moved to the Twin Cities where he, and Guster front-man Ryan Miller, wrote the screenplay for Perez’ directorial debut film, Nobody.

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