Jul.27 2010

VIDEO: Viral Marketing for Let Me In Sends The Movie Mash an Interesting Package

This is the first thing a studio has mailed out to The Movie Mash as a part of a viral marketing campaign for an upcoming movie, and I’m pretty excited about it. It’s for the film Let Me In, the vampire-thriller directed by Matt Reeves (Cloverfield) and starring Chloe Mortez (“Hit Girl” from Kick-Ass). Let Me In is a an American re-adaptation of the original Swedish film titled Let the Right One In, based on the novel of the same title. Interestingly, the second movie review I’ve ever written was for Let The Right One In, back in March of 2009, which you can read HERE. The package I received in the mail is pretty cool, and I recorded a short video about it for you viewing pleasure.

Several other websites including Mania.com, received the same package, so it is indeed legit. Check out the video, as well as the official poster and full-length trailer for Let Me In, opening everywhere October 1st.

What Do You Think? Discuss.

Categories : Pics and Vids, viral marketing

http://twitter.com/kayjay15 kayjay15

Part of the movie was filmed in New Mexico and they've set the movie in Las Alamos, New Mexico, in the early 1980's. So the postmark on the box and the date on the evidence bag are all very intentional. Hopefully the movie will be paying as much attention to detail.
Rabstown

Ahh, I see. Did not know that. Thanks for the tip, kayjay!
matthewdeery

Love this! The MOVIE MASH is blowing up! It's funny to see you got the patent Barrett chapstick on your bed…
Awise

Way cool!