Apr.13 2009

Box-Office Benjamin$: Tweens and Idiots Make Miley #1

America apparently celebrated Easter by paying money to see Miley Cyrus get into wacky shenanigans as herself and her super-duper-awesome alter ego, Hanna Montana in Hannah Montana: The Movie. Despite my sarcasm, she undoubtedly has a massive fan-base, so her new movie gaining the top spot at the box-office is not surprising if not expected. The surprising thing about this weekend’s box-office is the poor performance by Seth Rogen’s Observe and Report, making a pretty embarrassing $11 million. I posted a review of Observe and Report this past Thursday saying that it was quite hilarious and original, with it’s unusual and outlandishly dark tone. Most everyone that I know who saw the film had similar reactions, so I thought that it would have gained some epic word-of-mouth momentum, but apparently not. Maybe the word-of-mouth effect is taking a little longer than usual and hopefully Observe and Report can rake in some better cash next weekend. Here’s a breakdown of the rest of the Top 5 at the box-office this weekend.

CHAMP: Hanna Montana: The Movie $34 million
2) Fast & Furious $28 million
3) Monsters vs. Aliens $22.6 million
4) Observe and Report $11 million
5) Knowing $6.7 million

Categories : Box-Office Benjamins

Matt Damon

As much as Hannah Montana sucks, her popularity among the younger generation is unrivaled and therefore controls the box office. “Observe and Report” is obviously more of an adult film and it’s success was kind of masked by the huge popularity of “I love you man”. I think if they had waited a another and half for “ILM” to cool down people would of been ready for another outrageous comedy.
http://intensedebate.com/people/MovieMike MovieMike

I saw "Observe and Report" today and thought it was dark and hilarious. I think these average numbers are a result of the trailer not accuratley showing what the movie is like. "I Love You, Man" is a great movie and did very well in the box office but personally i highly doubt that people would not see this because of a movie that came out about a month ago. If the trailer was as good as the movie for Observe and Report, i would have saw it earlier.